Real Businesses.
Real Results.

This client had a strong reputation and loyal patient base but no structured sales process. Consultation bookings were inconsistent, front desk staff had no training on converting inquiries, and high-ticket services were rarely upsold. Revenue was stagnant despite growing foot traffic.

We built a full patient acquisition funnel — from initial inquiry to booked consultation. Kristen implemented a CRM, scripted and trained the front desk team on conversion, created a referral incentive program, and restructured how high-ticket services were presented during consultations.

Within 60 days, consultation bookings doubled. The referral program brought in a consistent new revenue stream, and the team's close rate on high-ticket services increased significantly — all without increasing the marketing budget.

A growing SaaS company with a strong product but no repeatable sales process. Deals were closing inconsistently, the CRM was barely used, and their pricing model was undervaluing the product — leading to churn from the wrong customers.

Kristen rebuilt the entire revenue architecture. This included a full CRM overhaul, a new tiered pricing model aligned to customer segments, a defined sales playbook, and coaching the founding team on consultative selling techniques for their specific buyer profile.

Pipeline visibility improved immediately. The new pricing model increased average contract value, and the sales playbook gave the team a repeatable process that scaled as they hired. Close rate jumped within the first quarter.

An aftermarket parts manufacturer with strong production capabilities but a fragmented distribution network and no clear sales strategy for reaching new dealers and distributors. Their existing relationships were stagnant and the team lacked direction.

Kristen stepped in as fractional sales leader, mapping the existing dealer network, identifying gaps, and building a prospecting strategy for new distribution partners. She also restructured internal sales reporting and created accountability systems for the team.

New distribution partnerships were secured within the first few months. The team had a clear pipeline process for the first time, and leadership had full visibility into the sales funnel — enabling smarter production planning and resource allocation.