Fractional Sales Leadership & Revenue Strategy
Lab 26 delivers end-to-end sales solutions — from fractional leadership and pipeline strategy to CRM implementation and brand positioning. Real expertise. Real results.
By the Numbers
What I Do
From big-picture strategy to on-the-ground execution — I cover the full revenue cycle so your business never leaves growth on the table.
Executive-level sales direction without the full-time cost. I embed in your team and lead from the front.
Build and optimize your sales pipeline so your team always knows what to close next — and why.
Hands-on training tailored to your industry, team, and sales motion — from prospecting to close.
Set up and optimize your CRM so data is clean, your team actually uses it, and nothing slips through.
Build lasting relationships, reduce churn, and turn your best clients into your strongest advocates.
Sharpen your brand and align marketing with sales so every touchpoint moves the needle.
Design pricing that reflects your value, wins the right clients, and protects your margins.
Position your brand in front of the right audiences through earned media and strategic PR.
Need boots on the ground? I also work directly as a sales associate on a fractional or consulting basis.
Access my trusted network of subject matter experts — operations, finance, compliance, IT, cybersecurity, marketing, and more.
Partner Network
My value doesn't stop at sales. Through years of building relationships across industries, I've assembled a trusted network of subject matter experts I can connect you with — so your business gets the right help at every stage of growth.
Process design, workflow optimization, and operational leadership to help your business run leaner and scale faster.
Fractional CFOs, bookkeepers, and financial strategists to manage cash flow, forecasting, and funding readiness.
Regulatory and compliance experts across industries — keeping your business protected, audit-ready, and above board.
Vetted IT professionals for infrastructure, managed services, cloud migration, and tech stack strategy.
Security specialists who assess vulnerabilities, implement protections, and keep your business and client data safe.
Creative and digital marketing professionals for content, paid media, SEO, social, and brand growth strategy.
My network spans far beyond these categories. If you need an expert in any area of your business, let's talk — chances are I know exactly who can help.
Industries
Over 6 years of proven results across high-stakes, competitive markets — with strategies built for each industry's unique buyers and cycles.
From cosmetic surgery practices to medical spas — patient acquisition, high-ticket service sales, referral system design, and revenue strategy built for the healthcare space.
Driving revenue in physical and digital retail — sales team optimization, customer experience strategy, brand positioning, and conversion-focused growth frameworks.
Helping law firms, agencies, consultancies, and service businesses build systematic pipelines, win more clients, and retain them long-term with disciplined sales process.
B2B sales strategy for manufacturers — dealer and distributor relationships, channel pricing, and supply chain sales engineered for complex, multi-stakeholder buying cycles.
Navigating fast-moving tech sales — SaaS, managed services, emerging tech — with a focus on pipeline velocity, deal strategy, CRM optimization, and scalable sales process.
Why Lab 26
I'm Kristen Whitchurch, founder of Lab 26 and a sales consultant with over 6 years of experience helping businesses build revenue engines that actually work — across industries, business models, and market conditions.
My approach is hands-on. Whether I'm stepping in as a fractional sales leader, architecting your pipeline from scratch, or working directly as a sales associate, I treat your business like my own. No fluff. No generic playbooks. Just tailored strategy and real execution.
I've driven results in healthcare, retail, professional services, manufacturing, and tech — industries with different buyers, different cycles, and different stakes. That breadth is exactly what makes me effective wherever I land.
Client Reviews
"Kristen completely transformed our patient acquisition funnel. Within 60 days we had a repeatable pipeline and our consultation bookings doubled. She doesn't just advise — she executes."
"We hired Kristen to fix our CRM and ended up getting a full revenue overhaul. She built out our pricing model, retrained the team, and our close rate jumped. Invaluable partner."
"What sets Kristen apart is that she works with you, not at you. She understood our manufacturing sales cycle immediately and built a strategy that actually fit how our buyers think."
Let's talk about where your business is today and build a strategy to get it where it needs to be.
Get In Touch